Product & Development Definition

The East West Solutions Engineering team offers a wide range of skills and backgrounds covering electrical, industrial, mechanical, validation, and production (DFM, PE, VAVE) disciplines. Our team can also provide competitive product comparisons and market research to help refine a product’s strategy and go-to-market approach. Our expertise in defining product and development specifications include:

• Defining what parts of the project require assistance from East West
• Ensuring alignment between what you want and what East West designs
• Identifying and helping you reduce development risks

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Industrial Design

Industrial design at East West is where creativity meets technical knowledge. Great products are functional, beautiful, intuitive, and brand aligned. East West is uniquely positioned to provide a fully integrated team with engineering and manufacturing collaborating through all product development phases. This positioning provides a dynamic approach to realizing successful products and ensures that each product is optimized for user experience, manufacturability, and market success. Our capabilities include:

• Aesthetic design and brand integration
• Ergonomic and human-centered design
• Concept sketching, CAD modeling, and visualization
• Material and finish selection
• Rapid prototyping
• Packaging and user interface design
• Design for manufacturing (DFM)alignment
• Cross-functional collaboration from concept to scale

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Human Machine Interface & Printed Electronics

With over 40 years of experience in Human Machine Interface(HMI) membranes, displays, and printed electronic assemblies, East West has emerged as a leader in creative applications. We produce turnkey front panels, PCB keypads, and membrane switch assemblies incorporating patented switch technologies for Original Equipment Manufacturers (OEMs) in a wide range of end markets. Our services include:

• Membrane switches
• Projected capacitive switches, touch films, and touch screens
• Custom graphic overlays and rubber keypads
• User interface control manufacturing
• Screen printed electrodes and biosensors
• Wearable technologies

‍Plastics Engineering SME

At East West we are subject matter experts (SMEs) in plastics with decades of molding experience spanning injection, blow, and rotational molding, plus thermoforming. We also have expertise in part design, material selection, mold layout and optimization, mold flow analysis, and secondary operations.

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Metals Engineering SME

At East West we are subject matter experts (SMEs) in metals with decades of experience in precision high-pressure die casting, machining, and sheet metal. We also have expertise in the application of GD&T methodologies and related inspection processes.

Prototyping, Validation & Analysis

We work with our customers to develop quick-turn electrical and mechanical prototypes using a combination of in-house capabilities and a network of third-party partners to make sure your vision is realized. Our teams apply advanced engineering analysis techniques to optimize product performance, ensure reliability, and reduce cost. Some analysis methods used include:

• Finite element analysis (FEA)
• Computational fluid dynamics (CFD)
• Electrical analysis
• Design for manufacturability (DFM)
• Thermal modeling

Packaging Design

We provide custom packaging solutions helping customers protect, present, and optimize a product’s journey from factory to end user. Design for manufacturability and assembly (DFMA) services can also include packaging design that streamlines production, reduces handling time, and improves efficiency. There are also options for recyclable, reusable, and minimal-waste packaging that support your sustainability goals. Testing and validation services for customer-specific protocols to ensure durability and compliance are also available.

PCBA Testing

East West’s offers value engineering and new product development support for customers lacking the appropriate staff and/or bandwidth to fully execute bringing a product to market. Our PCBA testing services are geared to help customers cut costs while maintaining quality during manufacturing transitions.

A Proactive, Full-Solutions Partner

Set your sights on the future and making a difference by simplifying production and collaborating with East West from concept to scale. We have proven design and manufacturing partnerships with the world’s most recognized brands and new disruptive players – delivering design and engineering, advanced manufacturing, technology, and supply chain solutions for bottom-line success.