Jeff Sweeney, Exec. VP and CMO of East West, was a guest panel speaker at the 9th Annual PDMA Summit at the world headquarters of The Coca-Cola Company on Thursday, September 27, 2012.
The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. The Georgia Chapter is one of the oldest and largest chapters in the association and is dedicated to sharing knowledge of best practices and supporting a vibrant regional new product development community.
The theme for the 2012 Summit, Going Global: Worldwide New
Product Development, focused on the exciting opportunities and challenges associated with developing products and services worldwide.